One message can’t be right for everyone.
Build Atlas-powered experiences that respond to each viewer, guide them toward the next right step, and reveal what matters to them along the way.
Build Atlas-powered experiences that respond to each viewer, guide them toward the next right step, and reveal what matters to them along the way.
Real interactive experiences we’ve built — click any to try it live, right here on the page.
A linear video ends when it ends. An Atlas experience reports back — every choice, every drop-off, every conversion — so each session teaches you what your audience actually wants next.
Atlas Experience Analytics
Completion rate
Viewers who reached a terminal node.
▲ 2.4× vs. flat videoAvg. engagement time
4:12 min
▲ 68% over baselineInteractions / session
3.4
8,420 sessions trackedChoice breakdown — “Where do you want to go?”
Retention by node
CTA conversions
Every experience is built desktop-and-mobile first — same story, every screen.
So what is interactive video?
Not a menu bolted onto a film. Interactive video is a story that branches on the viewer's choices — different paths, different endings, and versions that change based on who's watching. Attention goes up because the viewer is steering. And when attention goes up, so does everything you're measuring.
Guide each shopper to the right product at their own pace — like a great salesperson, on every visit.
Let each donor explore the mission and see their specific impact — not a one-size-fits-all appeal.
The feeling of a personal visit for every family or client — on any device, on demand.
New hires, volunteers, and students follow the path that fits them — and you see where they get stuck.
A guided experience that qualifies, educates, and demos while your team sleeps.
Turn manuals into experiences people actually finish — with completion data to prove it.
We design the decision tree first — every branch, every ending, every version — so the story is intentional, not a maze.
One production captures every node. We shoot to our film standard, planned around the tree so nothing has to be reshot.
Each path, condition, and personalized variant is built and connected — the choices become real navigation.
It goes live on our platform with completion, path, and conversion tracked — so you see exactly what the interaction bought you.
Interactive video is hard to do well because the technology usually isn't yours. Ours is. Atlas is Form's proprietary engine for authoring, personalizing, and serving branching video at scale — the same platform behind ColorWorks, Walmart, and Holy Innocents'.
Because we own it, we can do things off-the-shelf tools can't: deep branching, per-viewer personalization, and experiences that keep getting smarter after launch.
Atlas collects hundreds of data points per person — but data alone is noise. Every build includes a custom analytics portal that consolidates and presents it, so you see the forest, not just the trees.
Atlas experiences are modular. Update a section, add a path, or swap an offer as things change — without rebuilding from scratch. Your interactive grows with you.
